Current Media Packages
The Power of Corporate Video:
Harnessing the Impact of Different Video Types.
A FREE eBook from Naptown Media.
Brand Stories
Your brand story exists whether you tell it or not. It’s your reputation, presence, pricing, values,
even your people. Brand story is the narrative in peoples’ minds by which you are known in the
marketplace.
Your brand story makes emotional connections, builds your audience, leaves lasting
impressions, and inspires others to become a part of your extraordinary journey. Bring your
brand’s story to life with broadcast quality videos that effectively communicate your core values,
mission, and purpose with your audience.
Use these for: Broadcast, advertising, website, commercials, social media.
Duration: Up to 90 seconds
Time frame: 3-6 weeks (depending on how quickly the approval process moves)
● Producer
● Creative Concepting with Valve+Meter
● Scriptwriting
● Shot List
● Gear (Camera, Lights, etc.)
● Final Director’s Cut
● 1 Full Day of Filming (10 hours) + 1 Half Day (5 Hours)
● Digital Delivery
● Digital Licensed Music
● Social Media Videos and Posts
Informational Videos
Effectively share your brand’s knowledge, expertise, and messaging with clarity. Personify and Explain your organization’s value.
Categories:
- Personify my Product: Use these for corporate sales, explainer videos, business development, public relations, social media.
- Explain my Product: Use these for corporate communications, corporate sales, employee orientation, new customer orientation.
Duration: Up to 120 seconds
Time Frame: 3-6 weeks (depending on how quickly the approval process moves)
Production Assumptions: Stock Illustrations
Final Deliverables: 1 Video in the category that best suits your business needs.
● Producer
● Creative Concepting with V&M
● Scriptwriting
● Gear (Camera, Lights, etc.)
● Final Director’s Cut
● 1 Day of Filming (10 Hours)
● Digital Delivery
● Social Media Videos and Post
Explain My Product Examples:
Enterprise Authentics
Puddles Auto Pays His Bill
Personify My Product Examples:
Charlestown Water Utility
IAW I Have A Question
Short Product Video
Captivating product videos that showcase your offerings in the best possible light. Unique
product features and benefits are highlighted with compelling visuals and engaging narratives to
entice viewers to take action and make a purchase.
Use these for: Live sales, internet sales, social media.
Duration: 30 second
Estimated Time Frame: 2-4 weeks (depending on how quickly the approval process moves)
- Producer
- Creative Concepting with V+M
- Scriptwriting
- Shot List
- Video Editing + Audio
- Gear (Camera, Lights, etc.)
- Final Director’s Cut
- 1 Day of Filming (8 Hours)
- Digital Delivery
- Social Media Videos and Posts
Social Engagement
Attention-grabbing social media videos that showcase your brand’s personality, drive
engagement, and make you stand out in the crowded digital landscape. Achieve your social
media goals through dynamic and shareable video content.
Use these for: Drive engagement, live sales, internet sales, social media.
Duration: Estimated Time Frame: 2-4 weeks (depending on how quickly the approval process
moves)
- Planning + Scheduling
- Photography
- Videography
- ½ Day of Filming (5 hours)
- Sound Design
- Creative Concepting
- Social Post Copywriting
- Video Editing + Audio
- Gear (Camera, Lights, etc.)
- 5 Social Media Video Posts
- 5 Social Media Picture Posts
Examples